Japanese Dominance
Late after the second world war American veterans found that after experiencing the excitement and thrilling rush of having driven motorcycles in the war they would then create a group outside of the war that could enjoy the thrill of driving them freely. So they created a social institution in the us known as the motorcyclists or "bikers"
Motorcycles also became used for sporting purposes and also leisure, the motorcycle was known for being a machine for the carefree youth. The motorcycle soon caught the interest of the Japanese their where able to produce designs more quickly and at a cheaply price they where also at a better quality standard than all their competitors. all their motorcycles that a much better style and where far more reliable this caused the british to lose their titles as mass-market producers.
The excellence of the Japanese motorcycle spread in all the western markets it became a popular industry as motorcycle producers. many western people preferred the japanese motorcycles to the italian ones the italian company sales rock plummeted they were just able to survive but some went bust. BMW's sales dropped by a staggering rate in the 1960s But in 1970 came back strongly BMWs released their completely new design the "Flash-5" for model year.
The Honda CB750 was a revolutionary step in motorcycle marketing and was Emblematic of Japanese dominance.
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